So you’ve decided to strengthen your organization’s mobile strategy by creating a custom mobile application. There are two design paths you can take: native and responsive.


As we have covered on this blog and in past webinars, the chief difference between these two options is that a responsive design mobile app can work across multiple devices (e.g., tablets and smartphones) and a native mobile app is device-specific, meaning it can only be used for one specific device. Despite this, however, the advantage of a native mobile app is that it can work with complex user interfaces/designs and can seamlessly integrate with smartphone functionalities like GPS, camera and scan.


If their budgets allow, many organizations would tend to create one of each application to serve these different needs. But if your organization cannot afford to do both, we suggest starting by creating a native mobile app due to its device-specific nature, which offers added functionality—the app can work with the device’s built-in features—which ensures better user engagement and overall satisfaction.


There are many ways that organizations can go about creating a native mobile application. But because native mobile apps are device-specific, many of these approaches can be expensive and time-consuming, as they require developers to write separate code to support the specific requirements of each device, such as its operating system (i.e., iOS, Android or Windows).


For this reason, many organizations prefer to employ Xamarin, a mobile application development solution, to help them build, test and monitor their native mobile applications. Xamarin’s suite of products and services helps solve the challenge of meeting specific device requirements by equipping teams with the tools to quickly and cost-effectively create native mobile applications in C#, which is considered by experts to be the best language for mobile app development. C# also enables users to share common code across iOS, Android, Windows and Mac.


Here are just three of many reasons why organizations should consider using Xamarin for native mobile application development:


  • Grants access to each platform’s underlying software development kit (SDK): This is necessary to make changes to your native mobile app on the fly. For example, should a new version of Android’s platform be released, you’ll need access to the SDK to quickly upgrade your mobile environment.
  • C# language: As mentioned above, C# is considered by many experts to be the best language for writing native mobile applications. That’s because unlike other languages, like Java, C# runs on the common language runtime (CLR), the virtual component of Microsoft’s .NET framework that converts common intermediate language into native code. Because C# runs on the CLR, it is easier for developers to integrate it with components written in other languages and to seamlessly embed it within various Microsoft services, such as Outlook, Salesforce or Office 365.
  • Cost-efficient: Organizations can enjoy high performance and availability at a significantly lower cost. Xamarin offers price options per developer, per platform, beginning with a free starter kit all the way to an enterprise-grade package complete with “the works.” Furthermore, the company offers a 100 percent risk-free 30-day money-back guarantee.


If you want more information about how to use Xamarin within your organization, feel free to contact our team of experts. AAJ boasts a long-standing relationship with Xamarin and other best-of-breed technology providers. Also, read this blog to learn more about using Xamarin for native mobile app development.