Many of us recently returned from HIMSS 2017, and Digital Transformation DX was the topic on everyone’s mind. A recent series of twitter chats on the #HITsm hashtag is helping to keep that conversation going. On 3/10, we began that day’s chat by trying to nail down exactly what DX really is. Here are some of the ideas that emerged. Patients At the Center DX is not merely technological, and those who focus on that aspect of it miss the point. True digital transformation puts the patient at the center, just as other industries do with their customers. And...Read More
Author: Murray Izenwasser
About The Author
Murray has been working on digital, web, and mobile based systems, content, platforms, technologies and marketing since the mid-‘90s, and is a recognized expert in online, integrated, and social marketing techniques. His clients over the years have included some of the world’s largest and most recognized brands. Prior to AAJ he co-founded and ran a successful digital marketing and technology agency for 7 years, and has held senior positions with some of the world’s largest digital agencies, including both Razorfish and Sapient. He is a frequent speaker at both marketing / technology and industry events.