Mobile devices have become the be-all and end-all for convenience—so much so, in fact, that 8 percent of a person’s day is spent accessing his or her mobile devices. Mobile apps continue to drive this usage, having become not only an avenue for entertainment but for providing custom business services as well. With the staggering amount of applications currently available, app developers must be sure to keep user needs top of mind to ensure a successful outcome.
When developing a mobile app, there are three key points to keep in mind: User design, user experience and life-cycle management. Below we take a more in-depth look at these three key points and how they play an important role in meeting end-user needs.
- User design: Ask yourself who will be using this app and for what purpose. With careful consideration given to the answers to these questions, your app will be more likely to meet the end user’s expectations, which typically include ease of use, efficiency and custom tailoring for the app’s intended use. Honing in on the specific purpose for the app is the first step in ensuring that its design will support its function.
- User experience: For your mobile app to remain vital, and not end up in the app graveyard, it must deliver an easy and smooth user experience. There are a lot of elements that make up the user experience: functionality, content, mobile context and usability, for starters. Obtaining an in-depth knowledge of what these elements entail and how to apply them to the app development is a must. For functionality, for example, a barcode scanner for a calorie-tracking app is a mobile-only function that will engage users, building loyalty to the mobile app.
- Life-cycle management: Every app is designed, created and monitored by professionals whose job it is to see the app through all stages of the developmental process and through its life cycle. For successful app deployment, life-cycle management must include fixing bugs, analyzing app use once it gains traction, and sharing the app to help make it a social experience.
If developing a mobile app is on your enterprise’s agenda but you could use assistance, then consider a third-party vendor with the experience to help you accomplish your goal. By outsourcing your app development to a reliable vendor, like AAJ, you have a partner that will help you see the development of an app through its entire life cycle. Moreover, AAJ creates stunning user experiences that will engage and delight your customers.
If you are interested in learning more about how AAJ can help your mobile app development, click here.