Earlier this year, analysts, CIOs and other IT execs gathered at Gartner’s Portals, Content and Collaboration Summit where it was stressed that IT must embrace mobile apps and that “new collaboration is going to be a differentiating factor for the competitiveness [of companies] going forward.”

Looking to up the ante when it comes to the way your company collaborates? You should be. To do so, you’ll want to check out the key findings from this year’s gathering of IT pros:

Enterprise collaboration should replicate personal collaboration: We utilize tools in our personal lives that allow us to seamlessly and efficiently communicate with friends, family and others. This same level of functionality and performance must be employed in business, reasons Jeffrey Mann, VP of research at Gartner. That may mean migrating from legacy applications that can hinder productivity and workflow.

Modernize legacy applications to better engage employees: If you’re not considering mobile application development, systems integration or legacy modernization, you may soon lose market share. Mann says that many employees have either stopped using ineffective legacy apps cold turkey or are at least beginning to avoid using them. And the result of disengaged employees? They “will potentially be killing your business,” Mann says.

Without business intelligence/analytics, you’ll suffer: Gartner refers to content as the “connecting tissue” among employers, customers and, ultimately, business goals. If company data isn’t available at the right time or in the right context, it will slow down your organization as if it’s a machine, Mann says. “Just like oil, if it stays buried underground … there’s not going to be any value created from it.” And while spending on business intelligence and analytics is key, money must be allocated wisely to make the greatest impact, as stressed by Susan Landry, managing VP of Gartner Research. “[Companies have] been spending billions bringing things together, [but their] data and logic is scattered all over the place,” she says.

Mobile apps are a core driver of collaboration: If anything has the power to transform the face of enterprise collaboration it is mobile applications, according to Gartner. The firm’s research found that:

  • 60 percent of organizations have already deployed BYOD as an option to more traditional corporate programs.
  • The average BYOD adoption rate in these organizations is 33 percent for smartphones and 47 percent for tablets.
  • By 2020, 45 percent of all CIOs expect to be supporting BYOD programs; only half of them will still be running a corporate device program by then.
  • By 2016, every mobile device will be connected to at least five different cloud storage or sharing applications.

“This is the new standard that consumer apps have set for the workplace, for individuals,” says Monica Basso, VP of research at Gartner. “This is where the work is moving so mobile is becoming the primary access point for IT resources and solutions.”

We agree with Basso when she says that “collaboration is enabled by technology, but collaboration is not just about technology.” Without a fully baked collaboration strategy in place, technology likely won’t take you far. That’s where AAJ can help. As a full IT resource, we have been assisting companies with their legacy modernization projects, custom mobile application development and collaboration efforts for nearly 15 years. We’d love to discuss your options with you; connect with our team of experts to learn more!