There is no doubt that mobility is transforming the enterprise. Companies are looking for ways to increase productivity and allow their employees to do their jobs wherever they are, not just when they have access to their offices. On the flipside, companies are also trying to open new channels of revenue for their customers via mobile devices. These new channels can be some of the most powerful ones available to enterprise clients, especially with features like location and presence being available to them for the first time ever!
But with this shift in thinking taking place, there are quite a few pitfalls that are taking center stage. Many of them involve the user experience and user design of these mobile applications.
Before we get too deep into the intricacies of UX when it comes to mobile design, let’s take a second to simply define what UX actually is. To put it simply, UX is short for User Experience, and user experience encompasses all aspects of the end user’s interaction with the company, its services, and its products. By definition, different users will have different experiences based on their own, personal wants, needs, and preconceived notions of both the company, and how they believe the application is supposed to work. While you can’t technically design a user’s exact experience with an application, you can certainly design that application to provide a pleasant experience for almost all of your users. One which meets their exact needs without too much bother.
These days, with the rapid rise in importance of mobility, so many enterprises are left scrambling, trying to create a viable mobile strategy and execute it in an accelerated timeframe. As we all know, when things are hurried, we tend to rely on old habits and standbys to ensure we can meet the demands and requirements. Unfortunately, using the old standbys of user experience design, especially those focused on more traditional software development, simply do not work when developing mobile applications.
Stay tuned to this blog, where in the coming days, we’ll point out a few of the most important differences in UX design when it comes to mobile development.