This year, businesses across the globe are expected to invest about $35 billion on mobile apps, according to Statista, and since 2009 there hasn’t been a year where spending didn’t increase by at least $3 billion. Companies are investing in mobile apps for everything from engaging customers to helping employees work more efficiently; if the constant increases in mobile app budgets worldwide are any indicator, a successful app is a powerful business tool.

Unfortunately, getting your company’s mobile app up and running isn’t nearly as easy as heading to the App Store and clicking “install.” Getting an app from concept to creation and into the hands of those it is intended for is a full-time and challenging job, according to Ken Parmelee, Director of Product Strategy for IBM MobileFirst. Despite the challenges a business must face when taking its first steps into the app world, Parmelee believes they can be effectively overcome. And once they are, these apps can have a real impact on business.

Parmelee, who leads technology and business development strategy for MobileFirst’s software offerings, recently spoke on this very topic during one of AAJ’s recent webinars. During the presentation titled, “Creating Mobile Apps That Transform Business,” Parmelee outlined common obstacles that application developers must face—like how to manage app functionality across a myriad of Operating Systems (OS) that are constantly being updated—and presented compelling statistics that help outline the mobile market and isolate areas of value.

“Part of the value of mobile apps today is really the richness of data that they provide both back to their own company and the ability to track data,” Parmelee explained in the webinar. He noted that the value of this data has lead the 60 percent of large companies who used fewer than three apps in 2014 to increase their mobile stockpile to four or five apps.

Despite the demand for app creation a skills gap still exists in the mobile sector, which has lead to the development of many poor quality apps, Parmelee explained. High quality, top performing applications build brand loyalty, while apps that are constantly lacking updates and are deemed buggy will hurt in the long run. Alarmingly, when an app user decides to uninstall an app, it is four times more difficult to get them to come back, Parmelee said.

Luckily, companies like ours are equipped to do the heavy lifting for you. As we have covered before on the blog, the benefits of outsourcing mobile application development to a strategic third-party IT resources are plenty. For example, at AAJ, we specialize in the creation of everything from native mobile apps to responsive design pages to m.dot websites and boast long-standing Xamarin expertise.

If you’re undeterred, ready to get into the growing world of mobile applications and want to learn how to turn these problems into solutions, follow our link here and get the full webinar experience. Or, view any of the below related webinars for more information: