With more customers relying on their smartphones and tablets to make purchases, the e-commerce market has experienced explosive growth. In fact, Frost & Sullivan expects the global retail e-commerce market to hit $12 trillion by 2020—an increase from $5.5 trillion in 2012.

To capitalize on new revenue and growth opportunities via e-commerce, many organizations are creating custom mobile applications that customers can use to better engage with their brands and make purchasing transactions. When creating a mobile user experience, organizations have a number of options at their disposal; for example, they can create a native mobile app, a responsive design page, or an m.dot website.

Regardless of how a business chooses to enter the e-commerce market, it will need to seamlessly connect its main systems and mobile applications and devices so that mobile customers can enjoy an optimal user experience. However, integration issues can be common during this process, which can lead to a number of operational dilemmas and, subsequently, customer dissatisfaction.

For example, imagine a customer being unable to make a purchase on your company’s mobile app because your back-end systems cannot properly handle mobile-based transactions. Or, imagine supply chain management significantly slowing down because your systems cannot efficiently communicate their statuses to one another, leading to such things as inaccurate inventory count and invoicing. These integration issues can lead to glitches that disrupt operations and require manual workarounds that waste time and money.

To help counter these issues, many organizations are turning to Microsoft BizTalk—a Microsoft server that unites enterprise application integration with business process management—to seamlessly integrate their disparate applications and systems and streamline e-commerce processes like payment processing, supply chain management, electronic data interchange and reporting.

So, how does BizTalk work? The server acts as a central “translator” among various applications, which often “speak” different languages. For example, it would translate the code written for a native mobile app created for iOS as well as the code written for a main system so that the two can “talk” to each other and work as one cohesive system.

Interested in learning more about BizTalk? Read this blog. Or, if you’re interested in learning how to deploy BizTalk within your own organization, click here to connect with our team today. AAJ has extensive experience with implementing BizTalk within organizations and our team can help you configure BizTalk in a way that aligns with your chief organizational goals.