If you have decided to create a custom mobile user experience (UX) for your customers, then you are on the right track. Research shows that the mobile commerce market will be worth $467.3 billion by 2019—an increase from $116.1 billion last year. Furthermore, according to a report from the GSM Association, the global population of mobile subscribers surpassed 50 percent for the first time in 2014, meaning there are more mobile opportunities for businesses to capitalize on than ever before.

There are typically three ways to get started with a mobile UX: a custom mobile app, a responsive design page or an m.dot website. Let’s take a look at what each of these entails:

Native mobile app: A native mobile app is device-specific , meaning it can only be used for one device, (e.g., smartphone or tablet) as opposed to having cross-device functionality. The advantage of a native mobile app is that because code is written to meet the exact specificities of each device—like the operating system—it tends to work very well with complex user interfaces/designs and can seamlessly integrate with the device’s built-in functionalities like GPS, camera and scan. Because of this, users tend to encounter less glitches and have a better overall user experience.

Responsive design: A responsive Web design aims at providing the optimal viewing experience regardless of the device from which the site is being accessed (e.g., computer monitor, tablet or smartphone). As such, a high-quality responsive design Web page will be easy on the eyes, as well as easily navigable without having to resize the page or scroll too much. Responsive Web design enables straightforward adaptation of website design and UX to whichever device the customer prefers using.

m.dot website: An m.dot website (or m.site) is a separate page from a company’s full website. That is, it’s a different entity from the site that users see when browsing the Web for your brand. Simply put, an m.dot website is a bare-bones version of the full site that is better optimized for mobile use with such things as simpler and easier navigation, less content per page, and fewer overall pages. As opposed to a responsive design page, which takes the company’s full site and condenses it to a “responsive” mobile-centric page, an m.dot website will automatically redirect users to the m.site if they try to visit the full site from their smart device.

Indeed, there are many differences among these three options, so which option is best for your organization? That is, for example, when should you build a native mobile app and under what circumstances should you use an m.dot website?

To learn more about these mobile options, we encourage you to join AAJ’s VP of Mobility and Enterprise Solutions Alex Barenboim and view our on demand webinar titled “Building Mobile Apps & Websites—Five Basics You Need to Know.”

During this webinar, attendees will learn about:

  • Developing apps for devices according to programming languages used by the most prominent mobile operating systems (OS), as well as how the languages differ.
  • The differences between rapid mobile development platforms and optimizing for applications using their native OS language.
  • The secret to getting submissions approved quickly by the Apple and Android App Stores and getting to market with your app fast.
  • UX design—oftentimes the most overlooked aspect of app development—and why it matters the most.


Click here to view the on demand today—we hope to see you there!