For decades now enterprises have had to weigh the options of which operating system they would run in their offices; Windows or OS X. Microsoft, being an early innovator of the modern PC, saw quick rise in market share as the essential computing platform for any organization that was serious about its IT initiatives. The residual effects of this are still seen today as Microsoft’s Outlook email offering—a cornerstone for business software—now boasts more than 400 million active accounts.
However, despite Microsoft’s early dominance in the field of computing, many end users and businesses began to migrate to Apple’s platform claiming it was friendly for creative users and more intuitive in its user interface. With the addition of the Apple iPhone in 2007 and its ability to integrate with its Mac operating systems, Apple quickly mounted a monster opposition to Microsoft’s personal computer and other business offerings.
With that said, over the last few years Microsoft started to make conscious efforts in addressing users’ wants and needs for their technology platforms moving forward. The result is a more open source system—similar to what is seen in mobile app development—and a revitalization of a brand that now gives enterprise IT leaders a reason to feel good about choosing Microsoft.
To start, Microsoft has commenced its move to open source after noticing Linux operating systems—a computing-platform alternative to Windows and OS X—now drives about 25 percent of the activity on its cloud computing service Azure. That figure, noted in a Wired article earlier this month , was substantiated by the fact that the rise in Linux activity on Azure is a 20 percent increase from numbers recorded last fall.
Essentially, Microsoft is noticing a trend in one of its most powerful offerings—Azure, which is now available in 140 countries—and rather than ignore it, is actively working to make its operating system more similar to Linux to promote better engagement. As IT professionals will attest, gaining flexibility with an open source system is a major plus, as it allows them to manipulate services, software and infrastructure according to the technology requirements of their enterprises.
Additionally, this shift towards open source is also in line with Microsoft’s move towards offering software as a service in Microsoft Office 365 and infrastructure as a service in Azure and SharePoint. These changes to pay-per-use systems, rather than a one-time payment option, means services will always be up to date regardless if they are infrastructure or software based—an incredible time saver for IT staff that alleviates the strain on budgets due to IT initiatives.
As Microsoft continues to evolve, it has proved by example that it’s making changes for the betterment of its customer experience. As such, now is as good a time as ever to start investing in Microsoft solutions for your business.
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