In today’s day and age, it’s fair to say that apps make the world go round. If you’re a typical smart phone user, you likely have an app for the Internet, an app for your email, an app for your music, and an app for whatever the latest mind numbingly addictive game is.


At this year’s WWDC, Apple CEO Tim Cook announced that the App store had reached 100 billion app downloads in its seven years of existence. Not to be outdone, the Google Play store recently passed the iOS App store for the most apps available—with roughly 1.5 million! Make no mistake, apps are here to stay. According to Nielson, 85 percent of Millennials aged 18-24 own a smartphone, and a staggering 38 percent of kids under the age of 2 have used a tablet or smartphone.


Apps just aren’t for entertainment anymore either.


More and more universities are creating custom mobile apps for their student bodies. University mobile apps can help schools provide new students with directories and maps, they can be used to purchase sporting event tickets, and they can even be used to view the campus bus schedule. Students can use their school’s app (or create their own) to promote student events, read the student newspaper, and register for classes. Custom apps provide universities with an unprecedented level of flexibility and creativity when it comes to delivering content to faculty and students.


At Emory University in Atlanta, for example, a collection of mobile apps allows faculty, researchers and students to gather and distribute data on everything from school services and human resources, to research and medicine. The suite of apps has allowed the university to substantially reduce its IT infrastructure costs, while also putting relevant information into people’s hands more effectively than ever before.


Your entire university can now be integrated into a mobile app, and it’s a good idea for it to be. It’s actually an incredibly savvy branding move that could factor into some tech-savvy students college decisions. In the business world, custom mobile apps are already delivering substantial results. According to the CDW Enterprise Mobile App Report, 82 percent of respondents believe custom mobile apps have helped their business generate additional revenue. On average, the apps saved companies 7.5 hours of work a week, per employee. For students and faculty members juggling heavy course loads and research projects, saving half that amount of time per week would be a welcome relief.


What would your university’s app look like exactly? We’ve already mentioned maps and directories, but you could take things one step further by integrating a virtual tour guide for parents and prospective students. Why not do away with physical meal cards, and let students simply swipe their virtual IDs instead? You might even choose to upgrade your campus security by integrating a panic button directly into the app. The possibilities are truly endless.


For universities competing for the next generations best and brightest, custom mobile apps are an investment well worth the price of admission.  To learn more on how you can leverage AAJ Technologies’ mobile app experts, click here.