The new year is right around the corner and, even though the quarter is coming to a close, you can still get a leg up on the competition. To do this, you must deploy a number of technologies that will enhance your enterprise’s overall workflow, including streamlining work processes, assisting in big data analysis and improving customer service.
Let’s take a look at how more advanced systems can improve everyday work functions:
Streamline work processes: A system that enhances business process management should be high up on your enterprise’s priority list. Such a system allows employees to initiate projects with specified team members and communicate with them on one platform. Furthermore, team members using the platform can share files, edit each other’s work, schedule meeting times and create work timelines. These are all normal work processes, but having them on one platform allows your employees to optimize their time. Much of this work can also be done from anywhere on mobile devices.
Big data: In today’s interconnected world, the information floating around the Internet has exploded in volume. This data comes from internal sources such as email and transactions and log data, and external sources such as social media, phones and videos. All of this data, once analyzed, can be categorized into four areas—descriptive, diagnostic, predictive and prescriptive—and then utilized to gain insights into customer behaviors and preferences, as well as to develop sales and marketing strategies. The result—according to an infographic by Entrepreneur.com—was improved decision making for 80 percent of companies.
Furthermore, the infographic shows that enterprises are using big data analysis to improve in a number of key areas. For instance, AT&T found that its customer satisfaction increased 59 percent after using big data to address customer service issues; Target uses its data to learn when female customers are pregnant so it can send them relevant coupons; and eHarmony uses data as a part of its formula for matching single clients together. To sift through a plethora of data, enterprises need access to an analytics platform. Such a platform provides enterprises with the ability to not just collect data but organize it. By doing so, employees and CEOs alike can gain concrete insights into previously unwieldy matters. Analyzing and interpreting big data is a must to keep your enterprise on the tips of its toes.
Enhanced customer service: A successful enterprise is only as good as its customer base. That’s why it’s important to ensure that a good customer experience is at the very top of your enterprise’s priority list. According to a press release from Oracle, 91 percent of senior executives wish to be considered a customer experience leader in their industries. Many organizations, however, are having problems executing proper customer service. As a matter of fact, 37 percent are just getting started with a formal customer experience initiative, and only 20 percent consider their customer experience initiative to be advanced.
Organizations are more apt to guarantee excellent customer service when they implement a central relationship management (CRM) system. The system is essentially a lone platform on which employees can communicate with clients. If a client is experiencing a problem, the CRM system enables an employee to mitigate the issue with greater ease than would otherwise be possible using various tools such as video chat combined with access to email and other team members—all on one platform. The result is a more streamlined and collaborative customer service experience.
If your enterprise is failing to utilize big data for greater insight, as well as experiencing unhappy customers and unproductive employees, then it is probably time—in preparation for the new year—to consider a system upgrade. To learn more about how AAJ can help you deploy advanced technologies to solve workflow issues, click here.