If enterprises thought the .com boom was the biggest challenge they would have to face on the Internet, they were wrong. Sure, having a Web presence was a nice first step; it allowed your enterprise to get in on the ground level for websites and grow at the same rate the Internet did. Today, enterprises lead their respective industries in large part due to their advanced websites that provide a level of User Experience (UX) that SMBs just cannot keep up with.
Luckily for smaller businesses, and unfortunately for enterprises, Google exists. This may perplex an enterprise since Google in large part is responsible for sending eyeballs to your search engine optimized website. However, just as the search giant has helped enterprises get ahead and stay ahead, Google also gets to make search result rules.
And those rules have changed.
Recently, Google updated its algorithm that is responsible for scouring the Web and finding the best possible results for your search query. Just as Google changed its algorithm years ago to find results based on quality rather than quantity, this new change is just as polarizing as it puts mobile-friendly sites first.
Till now, enterprises with a well-established Web presence have been able to put off optimizing and converting to a mobile presence. However, with Google’s new algorithm, they no longer have a choice in the matter—leaving some to dub the new update “Mobilegeddon”.
If we look at recent numbers from the Pew Research Center, we can see why Google’s change makes sense:
- 97 percent of smartphone owners ages 18-29 use their device to access the Internet
- 90 percent ages 30-49 use their smartphone for Internet access
- 80 percent ages 50+ use their smartphone for Internet access
Clearly, a large portion of Internet browsing today is done in your hand rather than at your desk.
So why did enterprises wait so long to get on the mobile bandwagon? Forbes may have the answer. In a recent article titled, “Google Mobile Friendly Algorithm Gives Small Businesses The Advantage,” Contributor John Rampton wrote that the complexity of an enterprise’s website has made it a difficult switch from Web to mobile presence. His article also notes that SMBs might have the advantage because they are either converting a less complex system, or starting from scratch.
While Google offers resources in an attempt to help make that conversion to mobile-friendliness easier for enterprises (including a mobile-friendly test tool you can find here), they’re still putting the burden on the domain owners to make the changes themselves. A sudden project of this size could easily cripple an IT department, calling for all hands on deck and leaving no one to man the endless number of tasks they have to deal with on a daily basis.
If your enterprise is still without a mobile presence, you have no time to lose. Take a look at our recent webinar here, and we’ll get you started with the five basics for building a mobile website.