Are you frustrated with the ever-quickening pace of technology change? Digital Transformation is one of the most challenging topics for CIO’s, CMO’s, and CDO’s (and their CEOs) across the globe. It’s about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve the best outcomes.
An effective Digital Transformation strategy will give you the ability to:
Build a better digital technology strategy! It’s not just about IoT, the Cloud, Mobility, Integration, Blockchain, AI, or Big Data. It’s about taking a fundamental look at your business
Digital Transformation is the necessary change to a piece of your business driven by the rapid adoption of new technologies in society. It’s about your business adapting and transforming to compete and thrive in an ever increasingly digital economy that is changing at an ever faster rate.
If you’re not evolving digitally, chances are you are falling behind your competitors.
Standing Still is not an option.
What Challenges are you facing with Digital Transformation? Learn from the real-world practitioners, including David Rogers a globally-recognized leader on digital business strategy, as we take participants through an approach that brings IT and Marketing together, to focus on your customers and stakeholders.
Focus on driving your business. Join AAJ Technologies for an afternoon of Digital Transformation discussion around how to re-establish and redefine the relationship between your business and your users, clients, customers, employees, partners or vendors. Understanding how to deliver user outcomes (and not just market) to your end users is core to Digital Transformation.
Author, “The Digital Transformation Playbook”
“The Digital Transformation Playbook: Rethink Your Business for the Digital Age”
David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).
At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President-elect of the NY American Marketing Association.
David tweets at twitter.com/david_rogers and blogs atwww.davidrogers.biz. David is also a composer and musician whose music “Rhythmically vital!” – The New York Times) has been heard from jazz clubs to Carnegie Hall.
Lead Instigator Worldwide Innovation, Pfizer
“Power to the People: The Role of Humans in Corporate Innovation”
Cal is a fun-loving innovation enthusiast, currently with Pfizer’s Worldwide Innovation Team, responsible for their North and Latin American Regions. His experience has included many roles in sales, operations, and training. The common thread throughout his career has been a focus on creative problem solving and group facilitation. He has used Design Thinking, Dare to Try, Open Space Technology, Gallup StrengthsFinder, and other tools to help teams find solutions to their most challenging business pursuits.
Vice President Research, Econsultancy
“Fear Kills Transformation – Overcoming the Human Resistance to Change”
Stefan Tornquist is Vice President, Research for Econsultancy, a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and Singapore.
Stefan is an experienced entrepreneur and researcher into digital marketing and business and has authored over 100 studies into a wide range of online marketing tactics, including many commissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.
He is frequently quoted in the trade, business and mainstream press. His commentary features in the Wall St. Journal, Business Week, AdAge and many other publications. He’s been a guest on CNBC’s Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He’s a member of the Internet Oldtimers Foundation and serves on its Membership Board.
Director of Healthcare & Pharmaceutical Mgmt. Program, Columbia Business School
“Moving Beyond the Digital Health Hype and into Real-World Practice”
Bunny is the Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School, where she handles a variety of strategic, curricular, and industry outreach initiatives, working closely with students, faculty and staff members, and alumni.
She is also the co-founder and president of NYC Health Business Leaders (NYCHBL), a professional community dedicated to building a healthcare ecosystem in the New York region. The organization fosters collaboration across sectors and brings together the best minds to discuss important issues and spur innovation. NYCHBL holds quarterly events on cutting-edge topics and counts nearly 3,000 senior executives within its network.
Prior to Columbia, Bunny ran Ellerin Health Media to help clients solve business challenges with market entry, product strategy, brand development and strategic communications. From 2005-2010, she was Managing Director of InterbrandHealth, a leading global brand consultancy that is part of Omnicom, where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena.
Earlier in her career, Bunny worked with a number of venture-backed healthcare companies. As Executive Vice President of Clinsights, she launched and managed TCTMD for interventional cardiologists and vascular surgeons as well as the development of online post-market (Phase IV) clinical registries for medical device companies. From 1995-2000, she worked in physician practice management, first as Director of Operations for Advanced Health Corporation and then as Vice President at Vivra Specialty Partners. In both roles, she worked with doctors to help them assume and manage risk.
Bunny sits on the board of The Fund for Public Health NYC, an independent, nonprofit organization that connects the NYC Health Department with public and private sector partners to build public health programs that make our city healthier and safer. She also serves as an advisor to several private, venture-backed companies including Context Matters, Vitalis, and Metamason.
Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School. Shortly after graduation from HBS, she founded the Harvard Business School Healthcare Alumni Association, which she built into one of the largest alumni organizations at HBS. The Ellerin Alumni Achievement Award was created to commemorate Bunny’s role in forming and leading the organization and is given to an outstanding leader annually at the HBSHAA Annual Conference.
Founding Partner, Tricycle Studios
“Alternative Storytelling To Drive Revenue”
Randy Rosenthal is a founding partner of Tricycle Studios, a strategic marketing communications agency focused on global healthcare companies. An early adopter of technology in advertising and marketing, Randy is an interactive pioneer who brought immersive digital experiences to national and global clients back when floppy discs were all the rage. Today, as a “sales story whisperer,” Randy travels the globe working closely with leaders of some of the largest and most respected brands, helping them to create meaningful and engaging digital experiences. I hear he also has a killer hummus recipe.
North America South Solutions Consulting Manager and Office of the CTO, Mulesoft
“Consumerization Pressures on IT”
Jake is a Solutions Consulting Manager within the America’s Office of the CTO at MuleSoft, a computer software company that provides a platform for connecting applications, data, and devices. At MuleSoft, he leads the South region solutions consulting team, helping some of the world’s largest and most recognized brands achieve their digital transformation initiatives.
Prior to joining MuleSoft, Jake had various roles at BMC Software, Jive Software, and Marimba. He has accumulated over 15 years working in the collaboration, IT Operations, Cloud Lifecycle Management, automation, and integration space. Jake has experience working as a professional service consultant, technical sales consultant, developer, and product manager.
Presentation Overview: Consumerization Pressures on IT
Consumer digital expectations are constantly changing based on the wide variety of experiences available. Because of this, companies are facing pressure to meet and exceed their customer’s expectations. The need to be innovative and understand the needs of their consumers has never been greater. In order to achieve the growing number of business needs, IT must be able to be agile and deliver quickly.
VP, Digital Transformation, AAJ Technologies
“Setting the Digital Transformation Stage”
Murray has been working on digital, web, and mobile based systems, content, platforms, technologies and marketing since the mid-‘90s, and is a recognized expert in online, integrated, and social marketing techniques. His clients over the years have included some of the world’s largest and most recognized brands. Prior to AAJ he co-founded and ran a successful digital marketing and technology agency for 7 years, and has held senior positions with some of the world’s largest digital agencies, including both Razorfish and Sapient. He is a frequent speaker at both marketing / technology and industry events.
Author, “The Digital Transformation Playbook”
David Rogers, a member of the faculty at Columbia Business School
11:30 to 12:30 – Lunch, Registration, and Networking
12:30 to 1:15 – Opening Remarks and Interactive Activity: Murray Izenwasser, AAJ VP Digital Transformation – Setting the Digital Transformation Stage
1:15 to 1:45 – Jake Morgan, North America South Solutions Consulting Manager and Office of the CTO, MuleSoft – Consumerization Pressures on IT
1:45 to 2:15 – Randy Rosenthal, Founding Partner, Tricycle Studios – Alternative Storytelling To Drive Revenue
2:15 to 2:30 Break
2:30 to 3:00 – David Rogers, Author of “The Digital Transformation Playbook” – The Digital Transformation Playbook: Rethink Your Business for the Digital Age
3:00 to 3:30 – Stefan Tornquist, VP Research, Econsultancy – Fear Kills Transformation – Overcoming the Human Resistance to Change
3:30 to 3:45 – Break
3:45 to 4:15 – Bunny Ellerin, Professor, Columbia Business School – Moving Beyond the Digital Health Hype and into Real-World Practice
4:15 to 4:45 – Cal Austin, Lead Instigator Global Innovation, Pfizer – Power to the People: The Role of Humans in Corporate Innovation
4:45 to 5:15 – Panel with the Speakers – Discussing Your Top Digital Transformation Concerns
5:30 to 6:30 – Networking and Happy Hour – Complimentary drinks and appetizers and socializing